04 · Offline
Offline Marketing
Print, hoardings, doctor referral programs, RWA camps — pan-Maharashtra offline footprint, measured weekly.
Pillar
Where Your Patients Already Are.
Specifically
What's inside this pillar.
Who this is for
Three hospital profiles where we add the most value.
Hospitals serving senior-citizen catchments where print and word-of-mouth still dominate.
Hospitals in tier-2/3 cities with strong RWA and corporate networks.
Hospitals running OPD camps that fail to convert because of poor follow-through.
Deliverables
What's included.
No hidden line items. Everything below is part of the engagement — no upsells, no surprises.
Newspaper insert planning + agency-rate buying
OOH hoarding selection + rate negotiation
Doctor-referral CME program design
Structured GP referral incentive scheme
RWA & corporate camp calendar + on-site team
Camp lead capture forms (offline → aisparrows CRM)
Post-camp conversion playbook + follow-up scripts
Monthly offline ROI report
Timeline
Phase-by-phase, week-by-week.
A realistic plan we commit to in writing. Slippages on our side are on us — not you.
01
Week 1–2
Catchment audit
Mapping every RWA, GP, school, corporate in your 5km / 10km radius.
02
Week 3–4
Channel mix
Locked print + OOH + camps + referral plan with monthly spend cap.
03
Month 2+
Activation
Camps & referral programs go live, leads flow into CRM.
04
Ongoing
Measure & iterate
Per-channel lead and OPD volumes reported monthly to management.
Ready to grow your hospital?
Book a free 30-minute strategy call. We'll send a brief checklist before the call so we don't waste your time.
